Companies Are Trolling Customers To Get Attention

Nine West recently offended swaths of women with a new advertising campaign that celebrates "husband hunting." Critics blasted the campaign as outdated and misogynistic. But branding experts say it was actually a smart move. "Nine West hasn't been doing well and they needed to get people's attention, to cut through the clutter at a very promotional time of year, and get people talking about the brand," says Aliza Freud, the founder and CEO of brand consulting agency SheSpeaks.And Nine West conce...